Coastal & Country is an independent real estate agency and advisory business based in the Bay of Islands. We cover residential, rural lifestyle, horticulture, pastoral farming, commercial, tourism and specialised property categories and going concern businesses — and we strive to deliver a premium service and result for every client.

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436 Kāpiro Rd, Kerikeri, Bay of Islands 0294

Mon to Fri 8.30 AM to 5.30 PM

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Waitkiri Estate

Project marketing & agency

Waitikiri Estate is a high quality +160 lot residential subdivision project located near the coast in Christchurch — developed by a private company with a long and successful history in residential subdivision in the City. Bordering Waitikiri Golf Course to the north and within a short stroll to Bottle Lake Forest, Waitikiri offers strong lifestyle qualities. To ensure cohesive housing design and construction standards, all building at Waitikiri has been controlled through design guidelines and covenants registered on each title — with designs approved by the developer and a panel of preferred architects. Our involvement with the project was at a time when sales had stalled in the first two stages of the development. In consultation with the developer, we recommended subtle (but beneficial) changes to the design guidelines and revised all marketing collateral — including developing a dedicated website. Within the first six months of our involvement, in a very challenging market, we were successful in selling over 20 lots — as well as marketing and selling design-build packages on behalf of independent builders within the subdivision.

 

Responsibilities

  • Campaign strategy development.
  • Advising on changes to design guidelines.
  • Revision of all marketing collateral.
  • Marketing campaign coordination.
  • Conducting buyer inspections, negotiations and transactions.

Client
Smith Developments Ltd