Waitikiri Estate was a high quality 160+ lot residential subdivision project located near the coast in Christchurch—developed by a private company with a long history in residential subdivision in the City. Bordering Waitikiri Golf Course to the north and within a short stroll to Bottle Lake Forest—Waitikiri offered strong lifestyle qualities. To ensure cohesive housing design and construction standards, all building at Waitikiri was controlled through design guidelines and covenants registered on each title—with designs approved by the developer and a panel of preferred architects. Our involvement with the project was at a time when sales had completely stalled in the first two stages of the development. In consultation with the developer, we recommended subtle (but beneficial) changes to the design guidelines and revised all marketing collateral—including developing a dedicated website. Within the first six months of his involvement, in a very challenging market, we were successful in selling over 20 lots—and well as selling design-build packages on behalf of independent builders within the subdivision.
Smith Developments Ltd