We have a particular interest in the marketing and sale of specialised or complex capital assets, tourism property, farms, large-scale residential projects and high-end coastal and rural lifestyle property.
The outcome of any real estate agency or project marketing brief can be enhanced through judicious application of commercial skills, experience and creativity — thereby mitigating risks and costs and maximising financial outcomes for the client. We have been especially successful in taking on property marketing challenges where clients or other agencies have failed to produce the desired results.
Our task could involve a sole or master agency, short or longer term campaigns, full or partial project marketing, development pre-leasing, leasing on project completion or pending lease termination and outright or partial sale. We have briefed and worked with most of the national and international real estate agencies and collaborate on a master agency basis — where we manage the entire process including any sub-agents on behalf of our client.
We can make a property or project stand out through superior presentation and promote it where it counts — ensuring it is exposed to the right audience. In our experience, standardised marketing programmes using traditional media are too often financially inefficient and ineffective. We utilise a full range of media but have a preference for online marketing — which is highly effective and relevant for both property and project marketing.
Whatever the task, advice and on-job implementation is tailored to suit the individual objectives and resources of the client — including:
- Marketing programmes designed to fit fixed financial parameters.
- Direct marketing focus (i.e. websites, social media and email databases).
- Development of quality marketing collateral (e.g. photography, video, websites, property and project brochures).
- A single point of campaign communication and coordination (either with a sole or master agency).
We strive to deliver the best service at the lowest possible marketing cost to the client at a fair fee.